Free tool
Marketing Toolkit
The marketing system we built and run in our own firm. It's free and open source. It plans your content, keeps your brand voice and tracks what works, in plain files you own.
Built by Dawson Schrader at 1610 Advisory
What the AI marketing toolkit does
- Learns your brand voice from your own writing.
- Builds customer personas you can plan against.
- Writes monthly, two-week and weekly content plans, down to hooks, scripts and shot lists.
- Tracks how posts perform and feeds that into the next plan.
- Remembers decisions across sessions, so you don't start over.
- Checks your website for search problems each week and proposes fixes, with the SEO kit.
It directs the strategy. You or your team make the final content.
How it works
Open it in Claude Code and talk to it like a colleague. It reads your files, runs the right steps and suggests what to do next.
- "What should we post this week?"
- "How are we doing on Instagram?"
- "I just got back from a shoot."
Get the toolkit
You need Claude Code or the Claude desktop app on a paid Claude plan.
Install as a plugin
/plugin marketplace add 1610-advisory/mktkit
/plugin install ai-cmo@mktkitOr clone it
git clone https://github.com/1610-advisory/mktkit.gitOpen the folder in Claude Code and say "new client" followed by your business name. A guided interview builds your marketing profile.
Why it's free
We run our own firm on systems like this, and sharing one is the clearest way to show how we work. We're early with clients. If you improve the toolkit, it asks whether you'd like to share the change back, with anything about your business taken out. Or you can turn that off for good.
Clarity on a fast-moving AI world, so you can choose where to move.
About 30 minutes. We'll look at how your company works and tell you what we see and what we'd do. If we're not the right fit, we'll tell you.